After a 6-session workshop series on community building held this spring at NYC’s startup campus, General Assemb.ly, Perks CEO Lauren Perkins returns again to be a part of User Acquisition Day on Tuesday, August 9th from 9:00AM to 5:30PM. Lauren will host the post-lunch session at 1:00PM discussing tactics on how to build a strong and sustainable user base through a community engaged via social media and digital tools. Not only will tactics be discussed in how to acquire users, but also on the strategies to retain users and their active loyalty over time through engagement, conversation, and sharing.
Lauren will be joined by fellow instructors Hadley Harris, Ajay Kulkarni, Joe Ziemer, Byrne Hobart, and Aaron Glazer covering the entire user acquisition gamut including SEO, SEM, product virality, funnel and registration management, and PR.
8:45 – 9:00 AM Registration at GA Front Desk
9:00 – 9:30 AM Thinking about User Acquisition by Hadley Harris
9:30 – 10:30 AM Product Virality by Ajay Kulkarni
10:45 – 11:45 AM Funnels and Analytics by Aaron Glazer
11:45 – 12:00 PM Lunch
12:00 – 1:00 PM Partners and Affiliates: An Interactive Lunch by Hadley Harris
1:00 – 2:00 PM Community Management for User Acquisition by Lauren Perkins
2:30 – 4:15 PM Search Engine Optimization and Search Engine Marketing by Byrne Hobart
4:30 – 5:30 PM PR for User Acquisition: Case Studies by Joe Ziemer
To purchase a day-long workshop ticket,