“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” – Steve Jobs, Stanford University Commencement Speech 2005 #ThinkDifferent
Thank you Steve Jobs for being the fearless, resilient leader and role model that so many of us needed. You have transformed entrepreneurship and set a new bar for the next generation. The walls you broke down in design and technology will forever be remembered for how they have changed our digital and life experience. Your contribution will continue to live on in the software, devices, and retail experience you created at Apple. You have certainly changed things and you will be forever glorified for the foot print you have left on the world. #RIPSteveJobs
After a 6-session workshop series on community building held this spring at NYC’s startup campus, General Assemb.ly, Perks CEO Lauren Perkins returns again to be a part of User Acquisition Day on Tuesday, August 9th from 9:00AM to 5:30PM. Lauren will host the post-lunch session at 1:00PM discussing tactics on how to build a strong and sustainable user base through a community engaged via social media and digital tools. Not only will tactics be discussed in how to acquire users, but also on the strategies to retain users and their active loyalty over time through engagement, conversation, and sharing.
Lauren will be joined by fellow instructors Hadley Harris, Ajay Kulkarni, Joe Ziemer, Byrne Hobart, and Aaron Glazer covering the entire user acquisition gamut including SEO, SEM, product virality, funnel and registration management, and PR.
8:45 – 9:00 AM Registration at GA Front Desk
9:00 – 9:30 AM Thinking about User Acquisition by Hadley Harris
9:30 – 10:30 AM Product Virality by Ajay Kulkarni
10:45 – 11:45 AM Funnels and Analytics by Aaron Glazer
11:45 – 12:00 PM Lunch
12:00 – 1:00 PM Partners and Affiliates: An Interactive Lunch by Hadley Harris
1:00 – 2:00 PM Community Management for User Acquisition by Lauren Perkins
2:30 – 4:15 PM Search Engine Optimization and Search Engine Marketing by Byrne Hobart
4:30 – 5:30 PM PR for User Acquisition: Case Studies by Joe Ziemer
To purchase a day-long workshop ticket,
Perks Consulting is pleased to announce the acceptance of Founder and CEO, Lauren Perkins, to the Banco Santander W50 Program at UCLA’s Anderson School of Management. The program has invited 50 women globally to join in an intensive Executive Management and Board Leadership program designed for emerging female business leaders.
Lauren was one of two women to be nominated by her alma mater, Northeastern University, and one of 50 globally to be selected for the program. As part of this summer’s Executive Management program she will join a week-long on-campus immersion experience onsite at UCLA Anderson in June 2011 with fellow female executives selected from an international roster of nominees.
Women are at the center of a profound paradigm shift in the workplace as globalization, the economic crisis and talent demand converge to create new and powerful bias (varying by country and region), thereare many changes on the horizon that will change permanently women’s experiences at work
Banco Santander has created the W50 Program in partnership with UCLA Anderson Executive Education to equip our next generation of global women leaders for service as board directors. Santander’s purpose in launching this program is to strengthen its relationship with the Santander Universities Network, and to establish Santander as an advocate of higher education providing women with career development and psychosocial support. Participants selected from the Santander Universities Network will be provided with developmental tools, training and knowledge to improve productivity, and the skills to retain talent and ensure the future success of organizations.
By successfully completing this program, participants will be able to:
The six day on-campus experience is the hub of this three month leadership journey, with extensive pre-work and assessments, and in-dept post-program analysis that reinforce insights gained, gauge participants’ progress and drive home the workplace applicability of what they learned.
Designed for young alumnae – approximately 30 to 35 years old – who possess substantive professional work experience and significant direct accomplishments. The high potential of these women can be recognized in their strength of character, motivation and commitment to both personal and organizational goals. Their current career trajectory gives a strong indication that they will develop the leadership capacity and executive acumen required to sit on a board later in their professional lives.