- Business Strategy
Lauren has always possessed the vision to procure, develop and leverage new growth opportunities for companies. Since 2001, Lauren has generated comprehensive business strategies that ensure company’s goals are aligned with their brand, product and marketing strategies. Lauren is a guru when it comes to auditing an industry, creating competitive advantage, and taking a holistic view of a business. Through analysis of the industry and landscape, Lauren is able to find the whitespace. She looks at these missing needs and potential opportunities to create a competitive value proposition and true differentiation that matters to customers.
The process starts with a reassessment of audience needs and matching these needs to an appropriate business model and brand strategy. For her client, 85Broads, Lauren re-launched their business strategy by rolling out new branding and community initiatives both in person and online.
- Brand Marketer
Known for being an early adopter of technology, Lauren is always ahead of the game, testing the waters before recommending her clients use it. As traditional marketing and communications methodologies merged with the digital space, so did Lauren’s strategic approach.
Lauren connects the dots on story and experience. At Crunch, Lauren built a sustainable community activity department built on lead generation and community engagement, before the “community manager” title became corporate necessity.
Additionally, over the course of her career, brands like Toyota, Bloomingdales and ABC TV consulted with Lauren on her expertise in product launches to guerilla marketing tactics that drive audience engagement and user acquisition.
- Digital Evangelist
Notorious for her early adoption of technology, Lauren has always been a player in the digital game. As traditional marketing and communications methodologies merged with the digital space, so did Lauren’s strategic approach. With her web, mobile, and social digital solutions, Lauren successfully creates interactive products and platforms that move the user while adding functional value. Lauren takes the same approach to strategy, design and development. She achieves an understanding of the business objectives, considers the target audience, determines feature sets and technologies and always, ensures the brand essence is ingrained in the final results.
Lauren’s recent focus has been on product development for mobile apps, eCommerce platforms, social commerce (a.k.a. social shopping), as well as content and social platforms enabled for community management.
Lauren’s in-depth understanding of building brands, digital products, and communities makes her a sought-after thought leader in the area of business growth and digital innovation. This includes expertise in the digital ecosystem, web ideation, community engagement, content production, business development, and experiential marketing.
Highly dedicated to making a difference in the lives of individuals and companies, Lauren created Perks Consulting to bring branding, strategy and training solutions to clients. In executing Perk’s mission, Lauren gives customers the knowledge and skills they need to succeed in today’s complex landscape.
In building relevant, customer-centric businesses, Lauren’s seasoned experience and keen vision help her to realize and exploit new growth opportunities. Lauren is available to the media for contributions and companies for advisement upon request.
Speaker, Teacher & Coach
An entrepreneurial strategist and industry specialist, Lauren has become a frequent and recognized leader of educational programs at General Assembly, a NY-based campus for technology, design, and entrepreneurship. Using her vast experience working with brands and tech-startups, Lauren has built interactive classes designed to inspire understanding and actionable results for the attendees. Incorporating the same approach and philosophy proven successful with her agency clients, Lauren demystifies the complex landscape and translates core principles into simple-to-understand basics that class participants can readily employ. Currently, Lauren can be found leading classes on topics that include Community Management, User Acquisition and Brand-centric Business Strategy.
Lauren can also be found speaking on panels at industry conferences such as Internet Week New York (IWNY), Entrepreneur Week, ECA World Fitness OBOW 20th Anniversary Conference and the NYU Stern MBA Summit.
With a background in local journalism, Lauren refined the art of telling a story and creating content to capture a niche audience’s attention. By parlaying this craft into her business building expertise, Lauren is able to engineer digital communities while maintaining brand consistency. Storytelling plays an integral part of establishing one’s brand and positioning. Lauren currently writes regularly for Inc on topics that include: running and building a business, strategic thinking, and innovation process.
She also guest writes for business, digital and tech publications like Forbes Woman, Business Insider, and Women 2.0.